Grayson Northwest LLC
Smart Seller Program
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brokerage by
Executive Real Estate, Inc.
 
(425) 818-8993

Premium Real Estate Services Without The High Commissions
See how real estate is selling in your neighborhood with our free market activity report
Our exceptional marketing, negotiation, and transaction management services do much more than other agents to help ensure your home will sell for Top Dollar.  And save thousands of dollars with our low, flat-rate commission.
Low, Flat-Rate Listing Commission
The amount of work required to effectively sell a home varies only slightly from one home to another.  We charge a flat $4,000 for our premium listing services instead of the 3% or more commonly charged by ordinary agents.  Calculate your savings:
Sale price:
Typical 3% Listing Commission
$15,000
Grayson Northwest
$4,000 Flat Rate
Listing Commission
$4,000
Typical 3% Selling Office Commission
$15,000
3% Selling Office Commission
$15,000
Typical Total Commission
$30,000
Total Commissions With Grayson Northwest
$19,000
Total Savings$11,000
Preparing & Presenting Your Home
To receive Top Dollar for your home, first impressions are critical.  And getting your home ready to create a great impression for buyers can require a lot of work.  Grayson Northwest helps make this an easier, less expensive, and more successful process.
  • Professional Home Staging
    and Preparation Plan
  • Free Home Staging Video
  • 36 Free Moving Boxes
  • Recommended Contractor Referrals
Pricing Your Home
It is very important for you to choose an appropriate price based on the value qualified and eager buyers will place on your home.  Pricing your home too high or too low can cost you money.  Understanding what price is Top Dollar for your home requires expertise, effort, and research of the local market.
  • Thorough Research of Available and Recently Sold Homes
  • Analysis of Sales Trends For Neighborhood, City, and County
  • Comprehensive Comparative Market Analysis Report
  • Expert Pricing Recommendations
  • You ALWAYS Control Your Listing Price
Managing Showings
Showings are the opportunities for potential buyers to become emotionally committed to buying your home.  Establishing and following the right process for showings can substantially influence potential buyers' interest in your home and the price they are ultimately willing to pay.
  • Flexible Showing Options to Meet Your Needs
  • Quality In-Home Listing Materials
  • Post-Showing Follow-Up for EVERY Showing
  • Sophisticated Feedback System Shows You What Agents and Buyers Think of Your Home
Transaction Management
No other services matter if your sale is not successfully completed.  Organization and attention to detail by a knowlegable transaction professional is key.
  • Buyer Escrow Deposit Confirmation
  • Detailed Date Tracking of Offer Conditions
  • Regular Follow-up with Escrow and Agent
  • Prompt Closure of Inspection and Financing Contingencies
  • Pre-signing Review of Escrow Calculations
  • Frequent Status Reports of Completed and Outstanding Activities
Advertising Your Home
Placing a basic entry in the local Multiple Listing Service, or a small, cookie-cutter ad in with hundreds of other ads in the newspaper, will not usually find and excite the best buyers for your home.  Your home deserves an advertising strategy that focuses on the most appealing and tempting benefits of living in your home.  And the advertising must reach potential buyers in a way that will be noticed and appreciated.
  • Professional Quality Photography
  • Floor Plan Diagrams
  • High Quality Brochures
  • Enhanced "Showcase" Listings and Priority Search Result Placement on Major Real Estate Websites Including REALTOR.COM, MSN.COM, and AOL.COM
  • Eye-catching Listings on Thousands of Websites Including remax.com, windermere.com, johnlscott.com, kirotv.com, and ziprealty.com
  • Premium Quality Virtual WalkThru™ Tours (See a Sample)
Better Offers
Obtaining the best offers for you is our business.  In addition to creating enthusiam for your home by expertly presenting and advertising your home, and negotiating effectively for you, we do more to help ensure the offers you receive will be great.
  • For Unrepresented Buyers, or Buyers We Represent, Our Smart Buyer Program Helps Eliminate Buyer Requests for Seller-Paid Closing Costs and Reduced Price Offers
  • Free Home Warranty for Any Buyer of Your Home
  • High Availability for Buyer and Buyer Agent Questions
  • Personal Attention to Features of Your Home to Educate Inquiring Buyer Agents
  • Important Offer Documents Conveniently Available to Agents Online, by Email, or Fax
Offer Negotiations
When offers come in, you need an educated and skilled negotiator to help ensure your transaction is with a legitimate, qualified buyer—and for Top Dollar.  Accepting the wrong offer, or failing to negotiate critical terms, can cost you thousands of dollars or tie up your home off the market for weeks, while the right buyer chooses someone else's home.
  • Step by Step Offer Terms Analysis with Your Highly Educated Agent
  • Offer Risk Evaluation
  • Acceptance/Counteroffer Strategy Development
  • Aggressive Buyer Negotiations to Achieve the Best Possible Result
  • Minimize or Eliminate Post-Inspection Buyer Renegotiations
  • Never Any Pressure to Accept a Marginal Offer–We Believe You Should Hold Out for the Right Offer from the Right Buyer
Personal Attention
Your Grayson Northwest professional will be happy to sit down with you and discuss the local real estate market, explain in detail the transaction process, and show you the most effective way to receive Top Dollar for your home.
At Grayson Northwest, we are proud of our ability to provide you with all the time and services necessary to ensure your satisfaction and a great result.  It would be hard to find higher quality service at any price.
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